Wella Koleston Deluxe Ammonia-Free Hair Dye 7/1 Ash Blonde

Wella Koleston Deluxe Ammonia-Free Kit Hair Dye in 7/1 Ash Blonde is a permanent hair color designed to deliver rich, natural-looking color with a cool ash undertone. This gentle formula provides full gray coverage while keeping your hair looking vibrant and feeling soft.

Perfect for those seeking a cooler, brass-free blonde shade without the harshness of ammonia, this complete kit makes at-home coloring simple and comfortable.

Key Ingredients

• Full ingredient list on packaging

How to Use

1. Mix the colorant and developer in the application bottle according to the enclosed instructions.
2. Apply the mixture evenly to dry, unwashed hair, starting from the roots and working through to the ends.
3. Leave on for the recommended development time, then rinse thoroughly until the water runs clear.
4. Apply the included post-color conditioner, leave for a few minutes, and rinse.

• Ammonia-free formula for a more pleasant coloring experience
• Provides up to 100% gray coverage with long-lasting results
• Cool ash undertones help neutralize unwanted brassy or warm tones
• Complete kit includes everything needed for easy at-home application